How to generate leads on your website

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Let us consider a fancy situation, say, you have thousands of visitors on your company’s website. Yet, most of them would not contact you directly, even after spending time on the website. They might navigate your website, read content, watch videos, but won’t give out their contact details.

In this blog post, we will share how you can take your content (videos and articles) that exists on your website and use it to create credible leads for your sales team.

Identify your top content

Make a list of all your content on the website and identify the ones that would best capture your potential customer’s interest. For instance, you may find that you are getting higher conversion rates through videos, you can start creating landing page offers. These offers should not only create an interest in the mind of your reader, but also an urge to turn into a qualified lead.

Create a landing page with your content offer

After creating the desired landing page, start with writing a compelling headline and description of the content offer. You could also consider adding graphics and a customized form.

When selecting particular fields for the landing page form, remember the essence of your content. Videos can be great at the top of the sales funnel to induce your readers to become potential customers. However, by the time an individual is at the mid of the funnel, you need to obtain the minimal information required like name, company name, email address, region and phone number for your business development specialists to follow-up.

Create a thank you page

After you have created the landing page, consider building an acknowledgement page saying thank you. Once someone submits his/her form, he/she can view the thank you page for contacting your organization.

Create a call to action

The next step is to create a call-to-action on your website. This call-to-action will take  your visitors to the landing page, where they are to download the content offer. But, before creating the landing page, identify the pages on your website, where content offerings would be most appropriate for visitors. One of the most apt place would be your product pages.

Your calls to action must be clear, action-oriented and clearly defines your users ‘what to do’.

Come up with a workforce strategy

As your customers start pouring in, identify a workflow strategy that will work for you. You can use online tools to handle all landing page form submission leads by creating a simple three-step workflow. These tools, found in abundance online, allow you to create workflows that fit into your lead requirements, while managing each lead from initiation to the buying process.

Place the call-to-action on your website

Embed the CTA code on your website after you have successfully created one. It is important that the CTA lies on top of your site and stands out from the rest of the page.

There is no better entrepreneurial joy than  watching leads pouring in and your sales team closing them. But you need to identify what content is most effective in generating high quality leads for your sales team.

– See more at:  http://www.bdeveloper.com/

The Right Website Development Company

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Selecting the right website development company can be a daunting task, especially if you do not have the technical know how of website development.

To help you make the right choice, we have a list of things you should take into consideration before hiring a website development company.

Things to keep in mind when selecting a website development company:

Is it an established and genuine company ? Before you hire a company or a firm to develop and design your website, make sure to check that they are an established and genuine firm. It often happens that fraud firms make money off their clients while producing low quality results.

Company’s Website: Always have a look at the website of the company you are about to hire. Is their website good enough ? Does it attract you ? If their website doesn’t impress you, move on because if they can’t make a good enough website for themselves, how can they do it for others ?

Clientèle: Does their client list look impressive ? Do they have a lot of clients ? Are those clients satisfied ? Have they been able to maintain a long term relationship with their clients ? These are some of the questions you need to ask. A large client base means the company would have experience in a variety of websites, whether it is a simple information website or a e commerce store.

Number of Employees: While the low cost of smaller companies might attract you, it oft happens that the company does not have enough employees to carry out the work. This can lead to delays in results, which can turn out to be low quality due to absence of adequate manpower.

Previous Works: Take a look at their previous works. Ask them for case studies of their clients. Gauge the effectiveness of their services to know if it would be beneficial for your business.

Additional Services: Check if the company provides additional services like SEO, Graphic Designing, Speed Optimization, etc. These services are necessary for your website to drive more traffic and increase conversion rates. It is always better to have all of it one place.

Will You Have Access to Website ? It is important to know how much access will you have to website so that you can update the content as and when you need to.

Will They Provide Support ? Unless you have an extensive IT team, you are likely to require help. Companies can have either 24×7 support (like us 😉 ) or they may have standard working hours as their support hours.

Direct Communication: Direct communication is important when you need to explain exactly what you want, and don’t. Check if you can communicate directly with the person handling your website without going through managers as information can get lost in levels of hierarchy.

You Get What You Pay For: Costs for developing and designing the website can range from pennies to thousands of dollars. It all depends on the type of the website you are looking for. Too less costs are also a danger sign as no good quality work can be made if you are not paying for it.

– See more at:  http://www.bdeveloper.com

Businesses Need to Remember While Designing Website

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The modern world requires modern tactics and tools to leave an everlasting impression.  More and more business owners are now aware of the internet platforms through which businesses can connect with their target audience and turn leads into sales. Having an online presence typically means having your website. Since you are incurring time & investment for setting up, hosting and maintaining your website, you would want a decent return on your investment.

In order to churn out a decent ROI from your website, you need conversions. This can be filling out a form, making an online purchase or downloading content. While there are innumerable marketing channels that can help users find your website, once they are in, they actually have to stick there in order to convert.

But we are not going to talk about sales and conversions here. We’re going to inform you of some basic principles of web designing that will help your website to be as user-friendly as possible.

A user-friendly site:-Functionality is the key. If users visit your website and do not understand how to extract the information they want, they would simply move onto another website. This is due to the fact that the internet has a wealth of information that is so abundant that users have multiple choices for a single topic. With so many competitors, you cannot afford to lose a single customer due to functionality issues on your computer.

During designing your website, try to make it attractive but very simple to use. Only if your users have a great user-experience will they tend to convert into your customers.

Navigation:- The first checkpoint of your web design should be navigation. This includes the menu option that your site is likely to have at the top of every page along with related and internal links on your website. Overloading your menu with too many items will make it look cluttered and confusing. Include your product and services page along with the ‘About Us’ & ‘Blogs’ section. Also, it is imperative that you include only the important ( or the most important if you have lots of information) information on your menu.
If you have additional information that cannot be included on the menu tab, try sidebars as a secondary navigation menu for related and internal body links.  You can also include links at the bottom of your page to avoid too much information on one side of the page.

 
Content:- Keep your desired content in mind while making adjustments & designing of your website, rather than the other way around. Content is of prime importance, in the absence of which internet would be meaningless. Whether you are an e-commerce business listing your products to sell or you want to show your USPs to users and even to provide your contact details to get in touch with users, content is the main factor.

So don’t reshape your content as per your design. Content should supplement the design of your web designing process.

 

Layout:- Again, the first thing to bear in mind is that your website pages should not be too cluttered. This helps the user not only to understand what actually is on the page, but also to more quickly locate the content most relevant to them.

Websites with multi-column page layouts need to be wary. Sometimes having too many things on your website can confuse your users as to where to start or where to look.

 

Colours:- Many businesses prefer to keep the overall color of their website as per their logo. Your logo might feature bright, enthusiastic colors which may be impressive. However, the same vibrancy may not be as appealing when used as a background color or in all of your site’s imagery.
Go for functionality with simple, yet attractive color themes for your website. Ensure not to make it overly intrusive by sacrificing usability.

 

Device types:- This one is given. Your website needs to be flexible in order to cater to different types of devices. If someone has to zoom in & out to read content on your website through their mobiles, chances are that they won’t endure this inconvenience for long.  Keep in mind the additional stuff like text size, image resizing, button size, as well as the layout of the menu bar. Your website needs to cater to usability, right from the touch on mobiles and tabs, to the click of the mouse.

Although there are many technicalities involved in web designing, it is important that business owners prioritize the most important. The ones covered above are fundamentals to web designs and need attention.

See more at:- http://www.bdeveloper.com/

Bdeveloper

Bdeveloper provides your business a cost effective, scalable, and innovative solution to your administrative support needs. Virtual agents remain a great resource providing immeasurable flexibility. We have gathered some of the most talented workforce and vow to provide only the most skilled agents servicing at all times.

We have the ability to help you leverage the power of outsourcing. Bdeveloper has gathered a team of virtual employees that possesses the experience and professionalism to provide unparalleled customer service.Here at BDeveloper we have come to understand that every company has different needs and we believe that in offering customized services our clients benefit from our knowledge and expertise.

With access to a virtual work source your abilities are limitless. Whether you need 24 hours service, weekends, holidays, or employees that work during severe weather with the diversity of having a virtual staff you can guarantee a staff of workers during the most challenging times.

OUR STRENGTH:-
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Technical Support 95%
Marketing 80%

Founded on a powerful mission, BDeveloper mission is to partner with business owners across the glove to provide them on demand business support service at low costs with an emphasis on professionalism, trust, transparency and business support. We want to enable businesses across the globe to leverage their operations through the utilization of our offshore facilities and talents to achieve the highest possible ROI.

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