How to increase site speed on WordPress like a pro

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User experience has been the foremost factor in the age of the internet. You can build a  great website with the exact functionalities that your customers search online, but if your website takes time to load, then your customers won’t stick around.

As mobile phones outrace desktop searches, people do not expect websites to take time to load.

Long gone are the times of sitting tight 10 seconds for a site to load. Due to this, Google started considering page loading speeds as a ranking factor.

Therefore, to stay at Google’s top spot, WordPress users need to know precisely what they can do to enhance their own website speed.

Some of you may already be using Rainmaker platform to load your website quickly. Be that as it may, including promotion scripts, highlighted pictures, following codes, 301 redirects, and so forth will slow down your website loading speed.

Here are six basic tips that we prescribe since we use them ourselves to significantly accelerate the Search Engine Journal (SEJ) loading time.

  1. Choose a content delivery network

A content delivery network (CDN) is a group of servers that connect website pages and other information such as area of the client, origin of the web pages and its server.

Bloggers using WordPress who want to improve their site speed can look online for tools that can improve their site speed. There are numerous CDNs online that speeds up the  performance of your site and optimizes it for efficiency on any device.
Most of them also protect your website from crawlers and bots.

  1. Compress your images

Another effective way to reduce page-load time and increase site speed is by compressing your images. A CDN will help with this, but it doesn’t take care of 100 percent of the job. There are several different plug-ins that allow you to compress both new and old images on your blog. You can instantly compress images without affecting their quality, regardless of their size. This also ensures safety & security of your files.

  1. Prevent  pop-ups

Of course you want to build your audience and get more customers, but be careful. Many website pages today contain some type of third-party script that either runs advertisements for revenue or uses pop-ups to promote conversion. It’s not possible to completely get rid of them, but you can limit their performance and strictly let it perform its intended task.

The trick is to first identify the third-party scripts that run on your site, where they come from, and how they impact your blog. There are dozens of online tools available which can monitor and identify scripts on your website. You can do the same assessment for pop-ups on your blog as well.

  1. Install Caching plugins

Caching plug-ins send a static version of your WordPress blogs to users and readers. This substantially reduces your page load time, almost by half.

Plugins are easy to install and remove. What is even more better is that WordPress also supports many plugins that gets rid of any latency in page-load time. You just need to find which one is best for you.

However, tons of plug-ins can also make your site slow. Hence, it is important to review plugins that you have installed in the past, but presently do not offer you any beneficial functionality. We also highly recommend to constantly update your plugins so that not only does your pages load quickly, but also for that additional security.

  1. Media Optimization

Even after compressing pictures, running scripts and caches, sometimes the numerous different types of media slow down the loading time of web pages. All the internal fixes might still have no effect on the loading time of media pages like Instagram, Twitter, Youtube, etc. Start optimizing your media pages with online tools. Even the infographics from other sources need to be optimized for a better user-experience.

As an ever increasing number of individuals switch to cell phones to access the web, it is imperative to optimize your blog to be read on mobile devices and minimize page-load time.

Keep in mind, bounce rates increase when your page-load time is slow, which affects your overall ranking on search engines. Additionally, your content gets wasted too, as your visitor might go to your competitor’s website’s content.

See more at:-  http://www.bdeveloper.com/services/website-speed-optimization-service/

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What do they mean by a “Good Website”?

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Owning a website is quite like inviting multiple people at your home. From its style to layout and content, a good website will have a solid design along with interactive development for a great first impression on potential clients. Quality content also determines what kind of user experience does your website provide. We shed some light on the important features of web designing.

Content

Relevant and genuine content is the foremost requirement of a good website. But a great website’s content should not only answer the visitor’s question but also exceed their expectations. A well thought-out content aids in SEO and ultimately bringing in higher traffic and sales. It is imperative that your website answers to your reader’s queries and that too, in the easiest possible way.

Engagement and Promotion
Improvise on ways to promote your website and it’s products and services. The most popular methods include social media platforms and email marketing.
Social media is a need because of user connectivity and building trust. Use Google Analytics for obtaining demographic information. If your viewers are professional in their approach, publish articles and updates on LinkedIn and Google+.
Also, have email newsletters that invite visitors to browse your newly launched products, seasonal sales, new content and more. However, forgetting email marketing due to social media marketing is a mistake, remember, email marketing can target a very wide audience with the exact personalized message you want.

SEO

Beauty requires attention! There is no point in making a good website if users are unable to able to find it. This is where Search engine optimization is so crucial for users to find relevant services and products quickly, and with all the competition out there, it is advisable to carry out SEO on a regular basis. Be mindful of the title tags, meta descriptions, headers, and keywords  so that users can reach you easily and engage with your services. However, SEO is a constantly evolving field that requires regular updates and strategies for maintaining top rankings. Perform regular SEO audits in order to track rankings, USPs for your business and opportunities for growth.

Layout

A dysfunctional  or confusing layout will lead your visitors to immediately leave your website for your competitors, who might be offering more user friendly interface and a lucid design. In today’s time-bound world, convenience and ease-of-use is everything. In order to cater to our time-crunched society, make sure that all links work properly and your website is easy to navigate.

Tracking Progress
Tracking progress monthly or time-to-time helps you to measure results and understand your strong points. As mentioned earlier, Google Analytics allows you to see your website visitors, how long they stay on certain pages, and what information or services are they here for. This can help you measure your progress and understand your buyer persona. You can effectively formulate strategies and implement new measures to attract more customers on your website.

In the end, it is wise to view your website from your user’s point of view. Rather than suave features that you know about, try inducing functionality that users can notice and your website will surely feature as a “good website”.

– See more at:  http://www.bdeveloper.com/

How to generate leads on your website

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Let us consider a fancy situation, say, you have thousands of visitors on your company’s website. Yet, most of them would not contact you directly, even after spending time on the website. They might navigate your website, read content, watch videos, but won’t give out their contact details.

In this blog post, we will share how you can take your content (videos and articles) that exists on your website and use it to create credible leads for your sales team.

Identify your top content

Make a list of all your content on the website and identify the ones that would best capture your potential customer’s interest. For instance, you may find that you are getting higher conversion rates through videos, you can start creating landing page offers. These offers should not only create an interest in the mind of your reader, but also an urge to turn into a qualified lead.

Create a landing page with your content offer

After creating the desired landing page, start with writing a compelling headline and description of the content offer. You could also consider adding graphics and a customized form.

When selecting particular fields for the landing page form, remember the essence of your content. Videos can be great at the top of the sales funnel to induce your readers to become potential customers. However, by the time an individual is at the mid of the funnel, you need to obtain the minimal information required like name, company name, email address, region and phone number for your business development specialists to follow-up.

Create a thank you page

After you have created the landing page, consider building an acknowledgement page saying thank you. Once someone submits his/her form, he/she can view the thank you page for contacting your organization.

Create a call to action

The next step is to create a call-to-action on your website. This call-to-action will take  your visitors to the landing page, where they are to download the content offer. But, before creating the landing page, identify the pages on your website, where content offerings would be most appropriate for visitors. One of the most apt place would be your product pages.

Your calls to action must be clear, action-oriented and clearly defines your users ‘what to do’.

Come up with a workforce strategy

As your customers start pouring in, identify a workflow strategy that will work for you. You can use online tools to handle all landing page form submission leads by creating a simple three-step workflow. These tools, found in abundance online, allow you to create workflows that fit into your lead requirements, while managing each lead from initiation to the buying process.

Place the call-to-action on your website

Embed the CTA code on your website after you have successfully created one. It is important that the CTA lies on top of your site and stands out from the rest of the page.

There is no better entrepreneurial joy than  watching leads pouring in and your sales team closing them. But you need to identify what content is most effective in generating high quality leads for your sales team.

– See more at:  http://www.bdeveloper.com/