5 SEO Mistakes To Avoid

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SEO is fast emerging as the most persuasive marketing tool in the world. Such has its popularity surged recently, that it is almost impossible for any business to stay on top for long. Search engines have also evolved in such a way with time that there a number of factors that can adversely affect your website ranking.

Here are 5 mistakes that can make your website SEO resistant:

Duplicate content

Search engines primarily strive to provide usability and value to their customers. So, how does Google distinguish between hundreds of websites providing the same content?

One of the criteria is content genuinity. Original and valuable content that educates its users are more preferred by search engines over ripped-off content.

Keep your content genuine and original in order to surge forward in search rankings.

 Bad Links

Yes, we are talking about the 404 page not found error. If this is the case with your website, then it is already affecting your rankings and reputation. Therefore, fix your website and do not just remove the bad links. One such simple online tool is Google Webmasters to fix these broken links.

Social Media absence

Brands with impactful social outreach on Facebook, Twitter, Google+ and Instagram are highly ranked by Google. Additionally, likes, shares and comments also play a vital role in the SEO of your website.

Wrong or excessive keywords

Google ranking is mostly about choosing the right keywords. It is utterly important here to recognize what your customers might be searching online. But, also make sure not to include very specific or long-tail keywords. Do a thorough research for keyword picking before beginning with SEO.

Also, don’t try to incorporate too many keywords (keyword stuffing) in your website. Rather than acting as a catalyst for your SEO, it will end up spamming your website.

 Unresponsive to mobile devices

With the number of mobile searches overtaking desktop searches on Google, it is important that your website offers a fast and user-friendly mobile experience if you want your website to rank higher on Google.

Therefore, ensure a mobile optimized site with fast page-load speed for Google to entertain you.

The term ‘Digital marketing’ today encompasses SEO and its practices. It is also interwoven with many other factors like number of visitors on-page, bounce rate, lead generation, etc. It is hence very important to deter these SEO mistakes so that your website features high on search engines.

See more at-   http://www.bdeveloper.com/

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How to increase site speed on WordPress like a pro

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User experience has been the foremost factor in the age of the internet. You can build a  great website with the exact functionalities that your customers search online, but if your website takes time to load, then your customers won’t stick around.

As mobile phones outrace desktop searches, people do not expect websites to take time to load.

Long gone are the times of sitting tight 10 seconds for a site to load. Due to this, Google started considering page loading speeds as a ranking factor.

Therefore, to stay at Google’s top spot, WordPress users need to know precisely what they can do to enhance their own website speed.

Some of you may already be using Rainmaker platform to load your website quickly. Be that as it may, including promotion scripts, highlighted pictures, following codes, 301 redirects, and so forth will slow down your website loading speed.

Here are six basic tips that we prescribe since we use them ourselves to significantly accelerate the Search Engine Journal (SEJ) loading time.

  1. Choose a content delivery network

A content delivery network (CDN) is a group of servers that connect website pages and other information such as area of the client, origin of the web pages and its server.

Bloggers using WordPress who want to improve their site speed can look online for tools that can improve their site speed. There are numerous CDNs online that speeds up the  performance of your site and optimizes it for efficiency on any device.
Most of them also protect your website from crawlers and bots.

  1. Compress your images

Another effective way to reduce page-load time and increase site speed is by compressing your images. A CDN will help with this, but it doesn’t take care of 100 percent of the job. There are several different plug-ins that allow you to compress both new and old images on your blog. You can instantly compress images without affecting their quality, regardless of their size. This also ensures safety & security of your files.

  1. Prevent  pop-ups

Of course you want to build your audience and get more customers, but be careful. Many website pages today contain some type of third-party script that either runs advertisements for revenue or uses pop-ups to promote conversion. It’s not possible to completely get rid of them, but you can limit their performance and strictly let it perform its intended task.

The trick is to first identify the third-party scripts that run on your site, where they come from, and how they impact your blog. There are dozens of online tools available which can monitor and identify scripts on your website. You can do the same assessment for pop-ups on your blog as well.

  1. Install Caching plugins

Caching plug-ins send a static version of your WordPress blogs to users and readers. This substantially reduces your page load time, almost by half.

Plugins are easy to install and remove. What is even more better is that WordPress also supports many plugins that gets rid of any latency in page-load time. You just need to find which one is best for you.

However, tons of plug-ins can also make your site slow. Hence, it is important to review plugins that you have installed in the past, but presently do not offer you any beneficial functionality. We also highly recommend to constantly update your plugins so that not only does your pages load quickly, but also for that additional security.

  1. Media Optimization

Even after compressing pictures, running scripts and caches, sometimes the numerous different types of media slow down the loading time of web pages. All the internal fixes might still have no effect on the loading time of media pages like Instagram, Twitter, Youtube, etc. Start optimizing your media pages with online tools. Even the infographics from other sources need to be optimized for a better user-experience.

As an ever increasing number of individuals switch to cell phones to access the web, it is imperative to optimize your blog to be read on mobile devices and minimize page-load time.

Keep in mind, bounce rates increase when your page-load time is slow, which affects your overall ranking on search engines. Additionally, your content gets wasted too, as your visitor might go to your competitor’s website’s content.

See more at:-  http://www.bdeveloper.com/services/website-speed-optimization-service/